Mandated to design a one-of-a-kind sponsorship activation, our team focused on making sure each activity throughout the space was engaging and showcased NexGen values (green, cutting-edge technology and community engagement). We split the room into four sections.

• Sports Classic: Classic QB and Kicker game where the visitor was trying to hit different targets.
• Competitive: Two bikes designed as footballs where consumers were trying to bike as fast as possible and light up their side of the goalpost first.
• Fun: 3 human-powered seesaws lighting up as people go up and down.
• Artistic: Giant football bench, perfect for a memorable selfie.