The Canadian Winter is a vast playing field for anyone brave enough to embrace the snow and the cold. Our creative team took that statement to heart and created a festival full of light, music and games. Our team oversaw the entire art direction of the three-day February event. The team also designed the site signage, furniture, games and decor. Our personal favourite was the human-powered musical box track throughout the park, highlighting the work of some of the region’s music greats.