Tasked with animating the world-famous Michigan Avenue, our team went all out. We installed four Light Lane bikes to honor iconic Chicago musicians. With each push of the pedals, visitors activated custom light projections and programming, enhancing the musical experience. In addition to Light Lane, we set up four of our premier Harmonies instruments. Our renowned Guitar Slide took center stage in front of the magnificent Wrigley Building, while our banjo, harp, and treble key were strategically placed along the Magnificent Mile. Each day, over 50,000 people engaged with these diverse installations.