Light Lane

Hired by the National Gallery of Singapore, the mission was cleared, promote cycling, activate the current path and centre the activations around light. Our team set up eight stationary futuristic bikes along the bike path. Each bike projected different shapes and produced a distinct soundtrack. Users were transported to New York City, where they were now couriers. Still today, this activation ranks very high on a favourite list.

Project Type

  • Stunt
  • Experiential
  • Immersive
  • Projections

Client

  • National Gallery Singapore